CORPORATE CULTURE
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Mission
- Build for the next
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Developing positioning
- Premium builder
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Values
- Conscientious
- Practical
- Enterprising
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Vision
- High quality
- Timeless brand
- Good life
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Developing strategy
- High quality development
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Developing philosophy
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Aspire to be the most trustworthy partner
in the industry
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Aspire to be the most trustworthy partner
brand concept
Uprightness creates a grand enterprise, soaring to forge brilliance.
After leading the team in constructing several engineering projects, Mr. Wei Yuming set the goal of establishing a "century-old foundation" for himself. Subsequently, using the implication of "Uprightness creates a grand enterprise, soaring to forge brilliance" as the company name, Mr. Wei officially founded Guangdong RISING Construction Co., Ltd. in 2002, formally establishing the RISING brand.
The name RISING (Zhengsheng) represents the company's values.
"Zheng," symbolizing being upright and unyielding, standing tall and firm; "Sheng," representing breakthroughs, surpassing limits, rising like the sun. The combination of the two signifies the company's pursuit of excellence in quality and the relentless pursuit of self-improvement. The English name of the company, "RISING", is derived from the present continuous tense of "RISE," representing the company's development in a spiral rising trend, constantly accelerating and growing.
The red perspective cube with two "Zheng" characters forms the RISING brand logo.
The red color represents passion, focus, and hard work. The logo, composed of a cube with two symmetric "Zheng" characters, reflects the company's strict control over quality, resembling the rigor and solidity of a building structure. It also represents the company's earnest, practical, and enterprising spirit, as well as its high-quality development model.